Why retailers can’t afford to ignore supplier visibility

Retailers today are no strangers to disruption. From global pandemics and port blockages to political instability and climate-related challenges, the past few years have laid bare the fragility of supply chains. In this unpredictable environment, one lesson is clearer than ever: visibility is no longer a luxury, it’s a necessity.

The COVID-19 pandemic acted as a wake-up call, highlighting just how quickly supply chain issues can grind operations to a halt. Delays in shipping, factory closures, and a lack of real-time data made it nearly impossible for retailers to respond effectively. Those without a clear view of their supply networks found themselves paralysed, unable to make timely decisions or adapt to change.

Despite improvements since then, many retailers are still operating with limited insight into their supply base. In a world where the next disruption could come from anywhere, those without full transparency are vulnerable. Supply chain visibility enables agility, and agility is now a core competitive advantage.


The power of supplier data

Chief Procurement Officers (CPOs) are uniquely positioned to lead the visibility agenda, but only if they embrace the power of supplier data. By digitising procurement functions and centralising supplier information, businesses gain the ability to monitor, analyse and act quickly. This capability not only supports faster decision-making in times of disruption but also creates opportunities to stay ahead in the market.

For example, access to accurate supplier data can allow a retailer to secure seasonal products faster than competitors, or identify alternative suppliers in the event of delays. Just as importantly, it supports ethical sourcing, giving procurement teams the ability to track sustainability credentials and ensure suppliers meet ESG requirements.


Staying ahead of regulation

With international supply chains spanning multiple regions, retailers face an increasingly complex regulatory landscape. From environmental standards to modern slavery compliance, retailers are expected to take responsibility for what happens throughout their supply network. Without visibility, meeting these obligations becomes almost impossible.

Digital procurement tools make it easier to track certifications, flag risks, and stay compliant. Trigger-based systems can alert procurement teams to expiring documents or potential breaches, giving them time to respond before issues escalate.


Innovation through insight

Visibility also unlocks innovation. In a disruption scenario (e.g. a flood, drought or logistics crisis), procurement teams need creative solutions. Good supplier data enables fast, informed brainstorming by clearly showing what is and isn’t possible. Those with real-time access to data are far better equipped to find alternative routes, source new materials, or shift timelines without derailing operations.


How Accelerate Procurement supports retailers

At Accelerate, we have years of experience in working with the retail sector. We help procurement teams build the foundations for greater visibility, resilience, and innovation. Our approach puts data at the heart of decision making, helping you create a supply chain that is not only efficient, but adaptable and future-ready.

If your retail business is looking to increase supply chain visibility and operate with greater confidence, Accelerate can help. From digital transformation to supplier engagement strategies, we provide the insight and tools you need to stay compliant, competitive, and creative, no matter what comes next.

If you’re ready to take your business to the next level, get in touch with Accelerate today for a friendly chat.